Resume — Peyton Edward Duncan III

Peyton
Duncan
III

35 years. $7B+ in shipped product revenue across 26 AAA titles. Defense simulation for the US Army, Navy, Naval Special Warfare, and NASA. Currently co-founding two original IP studios with a shipped mobile title already running at a negative customer acquisition cost.

Creative Director Defense Simulation Architectural Visualization Senior / Executive Producer
peyton@peytonduncan.com · peytonduncan.com · LinkedIn · Florida, USA — Remote Preferred, Open to Relocation
Games Defense ArchViz Production Credits
35
Years Experience
$7B
Shipped Product Revenue
26+
Shipped Titles
$20M
Studio Budget Managed
70+
Direct Reports

Signature Production Achievements

South Park 64

Negotiated double royalties and 4 weeks PTO for all 45 team members in exchange for mandatory overtime. Delivered conception to shelf in under six months.

NBA Jam

Absorbed a two-quarter deadline acceleration when another project failed to meet quarterly financials. Delivered on the compressed schedule with a team of 52.

EA Sports Outsourcing

Introduced outsourcing to EA Sports on NCAA Football 2005 using vendor relationships personally vetted at Acclaim. Grew the model over five years until EA formalized it as a dedicated studio discipline.

MOCAP Budget Reform

Identified systemic inequity in EA's flat-rate MOCAP model. Spearheaded outsourcing initiative that compelled EA to restructure internal MOCAP budgets on a per-project basis across the studio.

Games

Creative Director · Art Director

Creative Director with key contributor or leadership roles on titles representing over $7 billion in shipped product revenue across 26 AAA titles. Nearly two decades at EA Sports directing flagship franchise titles. One of the only Art Directors at EA with cross-discipline direct reports outside of art — led teams of up to 70 spanning art, animation, game design, and engineering. Currently co-founding two original IP studios with one shipped mobile title at 20,000+ downloads and a proven negative CAC model.

Art Director Apr 2005 — Feb 2024
Electronic Arts — Orlando, FL

Ten shipped AAA titles across multiple major sports franchises:

PGA Tour (2023, PS5) · Madden NFL 18/19/20 · Rory McIlroy PGA Tour · Tiger Woods PGA Tour 12: The Masters · EA Sports MMA · Arena Football: Road to Glory (external studio oversight) · NFL Street 3 (external studio oversight) · NCAA Football 2005

  • One of the only Art Directors at EA with cross-discipline direct reports outside of art — led teams of up to 70 direct reports spanning art, animation, game design, and engineering
  • Introduced outsourcing to EA Sports on NCAA Football 2005 using vendor relationships personally vetted at Acclaim — grew the model over five years until EA formalized it as a dedicated studio discipline
  • Reformed EA's flat-rate MOCAP budget model — compelled studio-wide budget restructuring benefiting smaller productions previously priced out
  • Authored and managed TFC (Test for Completion) criteria within EA's GDF (Game Development Framework) across all productions
  • Directed global outsourced art teams across time zones — managing creative briefs, feedback pipelines, and quality enforcement
  • Planned and directed MOCAP shoots for gameplay and cinematic production
  • Produced award-winning marketing assets — trailers, key art, screenshots

EA Spot Stock Award · EA Game Jam Winner · EA Online Feature Innovation Award

Co-Founder & Creative Director Feb 2024 — Present
SourBoys Interactive & Legend of Zalk LLC
  • Legend of Zalk — shipped mobile endless runner, 20,000+ downloads, negative CAC of -$7.26, 70% free-to-paid conversion, $13.50 net average order value
  • Co-developing original IP co-op horror survival game set in Appalachian wilderness with cryptid bestiary
  • Leading full creative pipeline — visual direction, UI/UX, character design, animation, world building
Art Director Jun 2004 — Apr 2005
NCSoft Austin
  • Rebooted visual direction of Tabula Rasa MMO — established new art, animation, and VFX targets. Led aggressive hiring campaign to rebuild entire art department

Defense

Simulation · Visualization · Cleared
Previously Held Secret Security Clearance — Eligible for Reinstatement

Real-time visualization specialist with direct experience in US Department of Defense simulation programs spanning Army, Navy, Naval Special Warfare, and NASA. Nearly two decades at EA Sports managing real-time visual pipelines at AAA scale — directly applicable to simulation fidelity, pipeline rigor, and large team coordination. Deep Unity and Unreal Engine expertise. Google Certified in AI with active pipeline integration experience.

Art & Animation Director — DOD Simulation Oct 1990 — Jul 1994
GMG International — Washington, DC

Defense simulation and visualization for US military clients:

  • US Army Breacher Tank (M1 ABV) — combat engineering vehicle training simulation
  • SWATH TAGOS — naval ocean surveillance vessel, underwater cable burial operations
  • USS Bighorn (AO-198) — Military Sealift Command replenishment oiler, naval logistics visualization
  • NR-1 — US Navy nuclear-powered deep submergence research and combat support submarine
  • USS Seawolf (SSN-21) — Seawolf-class nuclear attack submarine program
  • ASDS — Advanced SEAL Delivery System, covert Navy SEAL special operations delivery
  • NSW RIB — Naval Special Warfare Rigid Inflatable Boat, maritime special operations
  • NASA SVS — International Space Station structural visualization and projected satellite/orbital debris tracking
Real-Time Visualization Director 2024 — Present
Angel 30 Productions — Aviation History Documentary
  • Producing real-time crash simulation and period-accurate visualization for aviation history documentary — 1951 F-84 Thunderjet disaster near Richmond, Indiana
  • Eight USAF Republic F-84E Thunderjets of the 560th Fighter-Day Squadron lost to supercooled icing conditions during B-36 escort mission
  • Full real-time production in Unity HDRP — period-accurate Kodachrome visual grading, atmospheric simulation, crash site reconstruction, aerial formation sequences

ArchViz

Architectural Visualization · Real-Time Rendering

Creative Director and real-time visualization specialist with the complete end-to-end architectural visualization pipeline — 3ds Max, Lumion, SketchUp, Unity, and Unreal Engine. Deep experience in photogrammetry pipelines, AR product visualization, and photorealistic environment rendering. Currently integrating generative AI into Substance Designer workflows for automated variation testing. Active production work on military aviation documentary demonstrates full ArchViz capability — terrain, lighting, atmosphere, environment storytelling, and cinematic camera work in a single real-time pipeline.

Art Direction & Production Consultant Jan 2017 — Oct 2018
NextTech AR — Toronto
  • Defined complete visual style and real-time pipeline for photogrammetry-based AR ecommerce and mobile product visualization
  • Established Unity-based asset creation workflows and quality benchmarks for AR deployment
  • Built end-to-end pipeline from photogrammetry capture through Unity integration and final AR presentation
Real-Time Visualization Director 2024 — Present
Angel 30 Productions
  • Full environment reconstruction in Unity HDRP — Indiana farmland terrain, period architecture, atmospheric conditions, crash site, aerial sequences
  • Period-accurate Kodachrome 1951 color grading — film grain, halation, gate weave, lens characteristics
  • Demonstrates complete ArchViz pipeline — terrain, lighting, atmosphere, environment storytelling, cinematic output
Visualization
3ds Max · Lumion · SketchUp · Unity · Unreal Engine
Materials & Textures
Substance Designer (AI-assisted automated variation testing) · Substance Painter
Pipeline
Photogrammetry · Real-time HDRP · Path tracing · Cinematic post-processing

Production

Senior Producer · Executive Producer

Senior and Executive Producer with a record of shipping under pressure, managing large cross-discipline teams, and delivering landmark production outcomes at AAA scale. Production career begins in 1990 at GMG International — scheduling, bidding, budget management, and ROI tracking from day one. $20M annual studio budget as Co-General Manager at Acclaim. Ten shipped titles at EA Sports over nineteen years. Authored and managed TFC criteria within EA's GDF across all productions. Introduced outsourcing to EA Sports. Currently producing and shipping original IP as co-founder of two indie studios.

Studio Co-General Manager Sep 2002 — Mar 2004
Acclaim Studios — Austin
  • Co-managed studio operations across a $20M annual budget — multi-project priorities, staffing, schedules, financial reporting
  • Oversaw creative and production direction for four simultaneous titles — 70+ direct reports, budgets, milestones
  • Managed two separate studio events for Acclaim — (1) Acclaim Salt Lake consolidation: migrated teams and active projects to Austin, managing personnel decisions, project continuity, and cross-location transition; (2) Acclaim Austin full closure: managed complete studio wind-down, maintaining team morale, production quality, and stakeholder relationships through final shutdown. Trusted with both events — a direct reflection of operational credibility under pressure
Art Director — Production Lead Mar 2000 — Sep 2002
Acclaim Studios — Austin
  • South Park 64 — negotiated double royalties and 4 weeks PTO for all 45 team members in exchange for mandatory overtime. Delivered conception to shelf in under six months.
  • NBA Jam — absorbed two-quarter deadline acceleration with team of 52 when another project failed to meet quarterly financials. Delivered on compressed schedule.
Art Director — Senior Production Lead Apr 2005 — Feb 2024
Electronic Arts — Orlando, FL
  • Introduced outsourcing to EA Sports — pioneered first external vendor pipeline, grew model over five years until EA formalized it as a dedicated studio discipline
  • Authored and managed TFC criteria within EA GDF — defining feature completion standards and quality gates for QA handoff across all productions
  • Led cross-discipline teams of 70+ direct reports spanning art, animation, game design, and engineering
  • Directed global outsourced teams — vendor relationships, briefs, quality enforcement, delivery tracking
  • Reformed EA's flat-rate MOCAP budget model through outsourcing proof of concept
Art & Animation Director — Production Manager Oct 1990 — Jul 1994
GMG International — Washington, DC
  • Created and presented new business pitches for commercial and defense contracts
  • Directly scheduled all art productions and personnel — resource allocation, calendars, delivery timelines
  • Bid all incoming projects — estimates, scoping, proposals for Fortune 500 and DOD clients
  • Managed project budgets and ROI across full commercial and government portfolio
Owner & Operator 2022 — Present
Four Winds Nutrition — fourwindsnutrition.net
  • Owner and operator of direct-to-consumer nutrition ecommerce business — $300K annual revenue, Shopify-based, co-managed with one additional team member
  • Full operational responsibility — product sourcing, inventory management, vendor relationships, marketing, customer acquisition, fulfillment, and financial management
  • Sustained entrepreneurial execution running simultaneously alongside full creative and production career
Project Management
Jira · Confluence · Shotgrid/Shotgun · GitHub · Miro · EA GDF · TFC Authorship
Real-Time Engines
Unity (primary) · Unreal Engine · Real-time HDRP pipeline management
AI — Google Certified
Stable Diffusion · Midjourney · Flux 2 · Claude · OpenAI · Tripo · Meshy-6 · Hunyuan 3.1 · Substance Designer AI variation testing
PGA Tour (2023, PS5) — Art & Animation Director Madden NFL 20 (2019) — Art Director Madden NFL 19 (2018) — Art Director Madden NFL 18 (2017) — Art Director Rory McIlroy PGA Tour (2015) — Art Director Tiger Woods PGA Tour 12: The Masters (2011) — Art Director EA Sports MMA (2010) — Art Director Arena Football: Road to Glory (2007) — Art Director (EA Oversight) NFL Street 3 (2006) — Art Director (EA Oversight) NCAA Football 2005 — Art Director Showdown: Legends of Wrestling (2004) — Art/Creative Director All-Star Baseball 2005 (2004) — Art Director All-Star Baseball 2004 (2003) — Head Honcho / Production Vexx (2003) — Art Director NBA Jam (2003) — Art/Creative Director Turok: Evolution (2002) — Art Director All-Star Baseball 2003 (2002) — Art Director All-Star Baseball 2002 (2001) — Art Director NFL QB Club 2002 (2001) — Digital Productions Director South Park N64 (1998) — Lead Artist South Park PC (1999) — Lead Artist All-Star Baseball 99 (1998) — Motion Editing / Soft-Skin Models Turok: Dinosaur Hunter (1997) — Additional Art & Marketing Materials Batman Forever (1996, PS1/Arcade) — 3D Character Animator
Legend of Zalk (2024, Mobile) — Co-Founder & Creative Director · 20,000+ downloads · -$7.26 CAC SourBoys Interactive — Co-op Horror Survival, Appalachian Cryptids (In Development) — Co-Founder & Creative Director
The Red Star (2007, PS2 / 2010, PSP) — Creative Director · Acclaim Studios Angel 30 Productions — 1951 F-84 Thunderjet Documentary (In Production) — Real-Time Visualization Director NASA SVS — ISS & Orbital Debris Visualization · GMG International US DOD Simulation Programs — Breacher Tank · SWATH TAGOS · USS Bighorn · NR-1 · USS Seawolf · ASDS · NSW RIB · GMG International Four Winds Nutrition — Owner/Operator · $300K Annual Revenue · Shopify Ecommerce
EA Spot Stock Award — Executive Performance Recognition, Electronic Arts
EA Game Jam Winner, Electronic Arts
EA Online Feature Innovation Award, Electronic Arts
Multiple Telly Awards — Commercial Animation & Interactive, GMG International
Mobius Award — Advertising Excellence, GMG International
Associate's Degree in Advertising — Art Institute of Fort Lauderdale (AIFL)
Extended Education — American Film Institute (AFI)
Google Certified in AI
Previously Held Secret Security Clearance — eligible for reinstatement
Member — Society of Children's Book Writers and Illustrators (SCBWI)
35 years continuous professional practice — game development, defense simulation, animation, and interactive media